Entrepreneurial journey of CEO Thao Vu


Thảo Vũ (Mimi)


Mimi's unwavering dedication to empowering organizations in today’s dynamic business environment inspired her to establish Zora Consulting in 2021, and enter into a strategic joint venture with Bizlen Business Services to expand Bizlen's capabilities to new heights. With a deep commitment to excellence and an innate ability to navigate complex business challenges, she has positioned the firms as a trusted legal advisor to over 100 FDI start-ups and established enterprises alike.

Mimi brings a wealth of experience from her impressive tenure at prestigious multinational corporations. At RMIT Vietnam (Australia), she successfully managed and developed PhD programs, demonstrating her exceptional organizational and consulting skills in the education sector. At Microsoft Vietnam (US), she excelled in driving sales, and proving her outstanding ability to meet and exceed targets. At Pizza Hut Vietnam under the Jardine Matheson Group (Hong Kong), she served as the indispensable right hand to the Operations Director, showcasing her operational expertise in streamlining processes and improving efficiency in F&B sector.

Mimi's success lies in her proactive approach to resolving challenges and guiding start-ups through their establishment phases, from setting up company, tax & accounting, visa & work permit, to marketing solutions. Her collaborative leadership style and ability to inspire and empower her team have fostered a culture of innovation, intellectual curiosity, and client-centricity at Zora Consulting as well as Bizlen Business Services. Under her guidance, the firms consistently deliver exceptional results, helping clients overcome obstacles and achieve their business goals.

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